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Jim Long
:''For the 19th-century baseball player, see Jim Long (baseball)''.
Jim Long (born Timothy John Moynihan, February 7, 1943, Worcester, Massachusetts) is an Irish-American entrepreneur, whose pioneering marketing concepts and creative “firsts” are iconic in the broadcast music industry.〔“Jim Long, the man responsible for launching jingledom into its current phase.” Patoski, Joe Nick. “Texas Monthly” Business, “Cathy Coup, Jingle Writing is a Special art; it’s also a Big Business”. 1972 (pg 152)〕〔“Just about anything you hear on a radio – except the news, the time and the temperature – could have first been a product of Jim Long’s imagination.” Fulton, Dennis, “Creative Factory Tune in to Turn Stations Around”, Wi/photos, Dallas Morning News, Business Section, Radio. November 25, 1979 (pg 1, 2H)〕〔“FirstCom sold to London-based Zomba Enterprises, making Jim Long’s sales/consulting combine the first US company to take advantage of European interest in American radio” Carnegie, Jim. “Radio Business Report”, Vol 7, Issue 21, Report 228, May 28, 1990, (pg 1, 3)〕〔Clive Calder says “We’re excited about our acquisition of FirstCom and our association with Jim Long. His proven team of executives has a first class reputation for creativity and innovative products and services for the radio industry, as well as film and other growing audio visual markets.” Carnegie, Jim. “Zomba Takes Long Step Into Radio, European Music Firm Buys Production Supplier First Com”. “Radio & Records”, Issue No 842, June 1, 1990 (pg 2, 27)〕〔“While some of the most important people in the Dallas jingle scene were writers and musicians, Jim Long was successful and gained respect as a top manager and strategist. He saw trends before others and never let his personal tastes interfere with who he knew would work in the marketplace.” Deutsch, Ken R. LLC, “The Second Jingle Book.”, Maumee, Ohio, www.kenr.com ©2004, (pg 184)〕〔Don Worsham refers to Jim Long as “TM had radio guru, Jim Long” (pg 213); He states that “TM perceived as the dominant producer in the ID market place” (pg 250); and that “large presence” of FirstCom in LA as a “major source in the production library music industry . . with Zomba as a 50% ownership (pg 266); Worsham, Don. “The Hits Between the Hits, the History of Radio ID Jingles”, Media Preservation Foundation Press, Longmeadow, MA ©1996 & 2004〕〔Bob Shannon quote, “TM, in the Jim Long days, was a company that was cutting edge in everything it did. It was a creative company, not a hardware company, delivering concepts and ideas.” (pg 286). Worsham, Don. “The Hits Between the Hits, the History of Radio ID Jingles”, Media Preservation Foundation Press, Longmeadow, MA ©1996 & 2004〕
Experienced in the development of intellectual properties, his business holdings have focused on music production, master recordings, music publishing, and broadcast licensing and syndication for the radio, television and film industries.
Long founded/co-founded numerous broadcast and radio syndication companies, including Dallas-based TM Productions/Starr Broadcasting, FirstCom/Jim Long Music, Long-Pride Broadcasting, and a Nashville-based music and publishing group, OneMusic.
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